This month, meet Richard Fowler...
Richard is owner and Creative Director of Twentyseven Brand & Design. Richard and his team have worked closely with us from conception of the project to develop our brand, including: our marketing collateral, Graft & Glory exhibition, heritage interpretation within the building, and more recently our #CommonGood campaign.
Tell us a little bit about you and your journey to setting up Twentyseven Brand & Design.
Many years ago (too many!) I graduated from the University of Central Lancashire. Clutching my degree in Graphic Design, I moved to London where I was employed by several design agencies working on projects from whiskey packaging to visual identities for large PLCs. After 10 years, I felt the pull of home; once back in the North East, I joined a Newcastle based agency and worked my way up to Creative Director, delivering projects for both the public and private sector. After 6 years I decided to set up my own agency, that was almost 14 years ago! It’s been an exhilarating and fast paced journey, I’ve had the pleasure of working on some great projects with some really inspirational people.
The Common Room is such a big project, how did you know where to start? What was your approach?
It started with an awful lot of research and several site visits!
We implemented our tried and tested working methodology, which allowed us to crystallise the initial brief, and engage with the The Common Room’s stakeholders, capturing all thoughts and ideas of what we were trying to create. Using this information we were able to develop a ‘brand articulation’ – which is a sort of concise description of how The Common Room wanted to be perceived and positioned in the future. This formed the basis of our creative brief.